### STEPN, the ‘walk-to-earn’ project has stuck a deal with ASICS. We are excited about this project because it shows how crypto can be part of the ‘real’ world!

If you haven’t heard of Stepn, there’s a good article explaining it [here](https://nftnow.com/guides/a-guide-to-stepn-the-app-that-lets-you-earn-crypto-while-you-exercise/). 


Stepn has three million users so it’s a big deal already on its own. It runs on ethereum and is made on a ‘walk-to-earn’ concept. Yes, the “____-to-earn” concept took a huge hit with most of the ‘play-to-earn’ tokens tanking in this bear market. 

Even the immensely successful Axie Infinity has fallen 95% from its all time high at USD165 and can’t seem to make any meaningful upward moves (USD11.58 at the time of writing). Nonetheless, the bear market is really about building, and the projects that will do well in the next bull market are those that keep building, even through the tough times. 

We’re excited about the collaboration of Stepn with ASICS! Check out this informative [article](https://raritysniper.com/news/asics-stepn-partner-for-phygital-nft-shoe/). 

Below are excerpts of the ASICS [press release](https://corp.asics.com/en/press/article/asics-shows-future-of-web3-commerce-with-launch-of-new-asics-x-solana-ui-collection): 

"**[NOVEMBER 4, Lisbon, Portugal]** – ASICS today takes a major step forward in its commitment to get the Web3 community moving with the launch of the new ASICS x Solana UI Collection. Featuring custom-made GT-2000™ 11 running shoes, customers will automatically receive a loyalty ASICS Badge NFT with purchase, with a chance to receive an airdrop of a limited number of ASICS x STEPN GT-2000 NFTs. 

The shoes are exclusively available to purchase with USDC digital dollar currency via Solana Pay at ui.asics.com and available for pre-order for a limited five-day period from November 4 – 8. Exclusively Designed for Everyday Activity In a move to deliver on ASICS' Web3 mission to create world-class experiences that get the global Web3 community moving, the collection has been exclusively designed for everyday activity. Suitable for all abilities, the GT-2000™ 11 performance running shoe is available in two custom designs: “light mode” and “dark mode”. 

The understated Solanainspired design comes from the user interfaces (UI) on computer and phone screens to symbolize a healthy balance between screen time and physical activity. ASICS Shows Future of Web3 Commerce The first ever globally distributed physical product available to order using USDC on Solana Pay, ASICS has brought the best of physical and digital commerce together to provide a seamless end-to-end customer experience: 
• Borderless: Anyone in the world can buy as many shoes as they’d like 
• Instant: Global purchases in USDC digital dollar currency powered exclusively by Solana Pay, a decentralized payment standard and protocol built on Solana 
• Rewards: Automatically with their purchase, customers receive ASICS Badge NFTs which will unlock access to future tokengated ASICS rewards and experiences 
• Tokengating: ASICS Badge holders have an opportunity to receive a tokengated airdrop of ASICS x STEPN NFT sneakers, which can be used to play the powerhouse Move and Earn app that brings people to a healthier lifestyle by rewarding them with tokens for being active 
• Global efficiencies: The limited pre-order window reduces inventory and increases overall efficiencies in the production process - ASICS won’t make or ship more products than are purchased xxx 

The shoes can be purchased for $200 USDC and are available for pre-order globally now [HERE](https://ui.asics.com/?_ga=2.105328385.344201905.1667617858-1837288551.1667617858) until Nov. 9 at 6:59 AM UTC. For more information visit ui.asics.com "

Source: https://corp.asics.com/en/press/article/asics-shows-future-of-web3-commerce-with-launch-of-new-asics-x-solana-ui-collection




  STEPN, the ‘walk-to-earn’ project has stuck a deal with ASICS. We are excited about this project because it shows how crypto can be part of the ‘real’ world!

Sat Nov 05 2022

STEPN Steps Into the Real World With ASICS

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Sat Nov 05 2022

STEPN Steps Into the Real World With ASICS