### Because of the tremendous interest that institutional investors have exhibited in cryptocurrencies, Michael Demissie, the head of digital assets at Bank of New York Mellon (BNY Mellon), has asserted that the digital asset industry is "here to stay."

BNY Mellon is one of the largest and oldest financial institutions in the world. It has a long history of providing traditional financial services such as investment management, wealth management, and corporate and institutional services.



In October 2022, BNY Mellon conducted a client survey to gain insights into their views on digital assets and tokenized assets. The survey results showed that more than 90% of BNY Mellon's clients expected to invest in tokenized assets in the near future. This result highlights the growing demand for digital assets and the increasing interest among institutional investors in this asset class.



The results of this survey reflect the changing attitudes towards digital assets and the growing recognition of their potential as a new asset class. It also highlights the need for financial institutions to provide the necessary infrastructure and services to support the growing demand for digital assets.



The company has taken steps to embrace the growing cryptocurrency industry. BNY Mellon has recognized the growing demand for digital assets and the need to provide custody and other financial services for clients holding these assets. In 2021, the company announced plans to launch a digital assets unit and to hold, transfer, and issue digital assets on behalf of its clients. This makes BNY Mellon one of the first major banks to offer such services, and signals its commitment to the growing digital assets industry.



Overall, BNY Mellon's stance towards cryptocurrency adoption can be seen as positive and proactive. The company is taking steps to stay ahead of the curve and to meet the evolving needs of its clients in a rapidly changing financial landscape. By offering digital asset services, BNY Mellon is demonstrating its commitment to innovation and its willingness to adapt to new technologies and market trends.

Because of the tremendous interest that institutional investors have exhibited in cryptocurrencies, Michael Demissie, the head of digital assets at Bank of New York Mellon (BNY Mellon), has asserted that the digital asset industry is "here to stay."

Sun Feb 12 2023

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Sun Feb 12 2023 BNY Mellon: “Cryptocurrencies Are Here To Stay”

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BNY Mellon: “Cryptocurrencies Are Here To Stay”