### Kellogg's, the American cereal company, appears to be exploring the world of non-fungible tokens (NFTs) by submitting twelve trademark applications for its iconic brand names. This move indicates a potential foray into the metaverse and the utilization of NFTs to leverage the company's intellectual property.

Documents filed with the United States Patent and Trademark Office (USPTO) on May 24th reveal Kellogg's interest in developing NFTs that would encompass a wide range of its product lines. Froot Loops, Special K, Pop-Tarts, Cheez-It, Krave, Eggo, Rice Krispies, Mini Wheats, Frosted Flakes, Bear Naked, and Pringles are just some of the well-known brands that have trademark applications pending.



However, the submission of these trademarks does not guarantee that Kellogg's will proceed with the creation or release of any NFT or metaverse-related assets featuring their food products. At this stage, the applications simply secure Kellogg's rights to explore these possibilities and exercise control over its intellectual property in the Web3 space.



The metaverse and NFTs have gained significant attention in recent years, offering new opportunities for brands to engage with consumers in innovative ways. While it remains to be seen how Kellogg's will ultimately utilize these trademarks, their filing demonstrates the company's recognition of the potential value and relevance of the metaverse and NFT technology in the ever-evolving digital landscape.



As the metaverse continues to evolve and expand, it will be fascinating to see how established companies like Kellogg's navigate this new digital frontier and leverage their brand assets to engage with consumers in immersive and interactive ways.

Kellogg's, the American cereal company, appears to be exploring the world of non-fungible tokens (NFTs) by submitting twelve trademark applications for its iconic brand names. This move indicates a potential foray into the metaverse and the utilization of NFTs to leverage the company's intellectual property.

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